Personal web pages are World Wide Web pages created by an individual to contain content of a personal nature rather than content pertaining to a company, organization or institution. Personal web pages are primarily used for informative or entertainment purposes but can also be used for personal career marketing (by containing a list of the individual's skills, experience and a CV), social networking with other people with shared interests, or as a space for personal expression.

These terms do not usually refer to just a single "page" or HTML file, but to a collection of webpages and related files under a common URL or Web address. In strictly technical terms, a site's actual home page (index page) often only contains sparse content with some catchy introductory material and serves mostly as a pointer or table of contents to the more content-rich pages inside, such as résumés, family, hobbies, family genealogy, a web log/diary ("blog"), opinions, online journals and diaries or other writing, examples of written work, digital audio sound clips, digital video clips, digital photos, or information about a user's other interests. Many personal pages only include information of interest to friends and family of the author. However, some webpages set up by hobbyists or enthusiasts of certain subject areas can be valuable topical web directories.